About
Mission & Vision
Core Value
The vision has evolved by embracing Food with integrity concept. Our focus has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at reasonable prices. While using a variety of fresh ingredients remains the foundation of our menus, we believe that "fresh is not enough, anymore." Now we want to know the sources for all of our ingredients, so that we can be sure they are as flavorful as possible while we are mindful of the environmental and societal impact of our business. We call this idea, Food with Integrity, and it guides how we run our business. Food with Integrity” is a value philosophy concept that SAAL utilizes to enhance their vision. It involves searching out and serving the “highest quality ingredients that are grown or raised with respect for the environment, animals and people who grow or raise the food” Working on introducing safe and hygiene food for our customers. We want to be the best employer for our people. Our goal is to build powerful brands through innovative marketing, consistent innovations & compelling values. Our goal or we believe investing in the expansion and improvement of the company and people. We invest on improving our brands positioning in the local & regional market, consistency, and operations. We work on delivering operational excellence to our customers in each of our restaurants. We believe that achievement of enduring profitable growth by expanding the brand and leveraging the strength through innovations and technology then profit will improve. We want to make our customers happy and employees and investors are more successful. Positive contribution to our community will always demonstrate respect when achieving our results.
Food With Integrity
Happy Customers & successful investors
SAAL continues to work on building leading brands in the food & beverage business. We are committed on our aggressive expansion plan especially in emerging cities, potential governorates in Egypt and regionally within MENA. Our goal is to build a leading & strong long-term platform for shareholders’ returns and franchisees’ values through a disciplined use of capital. We continue the expansion plan for our brands through corporately owned and franchised stores to achieve a consistent growth.
Food With Integrity
Happy Customers & successful investors