Mission & Vision
Core Value
A fast growing restaurant company with over 20 restaurants in Cairo, Giza & Mansoura in Egypt and USA. Our restaurant brands – Buffalo Burger®, Fig Lounge® Tartouss Shawerma®,Nubia® and Roma Pizza 2go® are the national leaders of the burger, pizza, sandwich and casual dining food-categories. The idea was simple: demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and distinctive interior design--features that are more frequently found in the world of fine dining. When we opened, there wasn't an industry category to describe what we were doing. We compete in a category of dining now called "fast-casual," the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and convenience of fast food.
Food With Integrity
Happy Customers & successful investors
We try to do a few things really well. We elevate basic raw ingredients into food that's richer and more sophisticated through our recipes and cooking techniques. Similarly, our restaurant design transforms simple materials in distinctive ways, giving our restaurants a style that's more architectural in nature and less dependent on standardized design elements.
Our focus has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at reasonable prices. With a portfolio of brands with leadership positions in Egypt & USA with a long runway for growth.
We’re excited about the future and we’re building a vibrant business by focusing on three key business strategies:
•Build powerful brands through innovative marketing, breakthrough innovation and compelling value with a foundation built on winning food and improving operations.
•Create industry-leading returns through franchising and disciplined use of capital and maximize long-term shareholder value.
We are well positioned to more aggressively accelerate growth in the years ahead.
We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background. SAAL is a place where anyone can, and does, make a difference.

Food With Integrity
Happy Customers & successful investors